New Horizons--From Riverside to Tokyo: A Conversation with Nikki Ong (Slick Marketers)
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“In a globalized world, embracing change is not just an option; it's a necessity for growth.”
In our latest video summary, we delve into a narrative of gradual growth, strategic decisions, and immersive cultural exploration. Guided by Nikki Ong, president of Slick Marketers–a Southern California marketing service company renowned for helping franchise businesses stand out from their local competition–we gain valuable insights into Anthony's journey to Tokyo. Despite encountering the challenges of adjusting to a new home, language, and work culture, Anthony didn't let them hinder his progress. Instead, they served as catalysts for the establishment of his consulting entity, which seeks to bridge the gap between different cultures and business environments.
From Riverside to Tokyo
Both Nikki and Anthony’s journeys begin in Riverside, California, where their college years as business majors laid the groundwork for their future ahead. However, Anthony's path diverged significantly after graduation, leading him 7,000 miles away from home to the heart of Japan, Tokyo. This move wasn't a sudden decision but came from a long-time interest in Japan and careful planning—a “series of calculated steps,” as Anthony mentions, influenced by his early fascination with Japan's cultural exports during the '80s and '90s, from video games to consumer technology. Nikki notes: “My initial reaction when I saw that you had moved to Tokyo... was, wow, I can't believe that Anthony had, you know, it just took a lot of guts.” Yet, for Anthony, this move was not about courage but about answering a call that had resonated with him since childhood—a call toward a nation that, despite its contrasting culture to America's, felt like destiny waiting to unfold.
“Saga Consulting stands as a vital resource for these companies aiming for global recognition, blending marketing and communication skills to connect Japan with the wider world.”
Bridging Cultures through Saga Consulting
For Anthony, moving into Japan's business world started with teaching English and business communication, essential for founding Saga Consulting and a strategic move into Japanese culture and business etiquette. His subsequent roles, including ones at the American Chamber of Commerce in Japan and as a lecturer at NYU SPS Tokyo, underscored the importance of communication in bridging cultural gaps. These efforts shaped Saga Consulting's goal: creating a consulting entity dedicated to helping Japanese businesses navigate and succeed in international markets. By providing strategies for effective cross-cultural communication, Saga Consulting stands as a vital resource for these companies aiming for global recognition, blending marketing and communication skills to connect Japan with the wider world.
A Holistic Approach for Japanese Businesses in the Global Market
The discussion further highlights the challenges Japanese companies face, particularly in the context of a shrinking domestic market. In response, a nuanced strategy for international expansion is outlined, placing emphasis on adaptable communication strategies for a global audience. Nikki and Anthony point out that such strategy isn't just about knowing the language—it's about effective communication and understanding cultural differences. They suggest a complete approach, urging companies to improve their global communication by mastering cultural subtleties. This philosophy aims to give Japanese companies the necessary tools for effective international interactions, helping them grow in various markets around the world.
Guiding Principles for Personal Growth
In their conversation, Nikki and Anthony reveal more than just a path to success—it's a learning journey through culture and personal growth. Anthony, drawing from his own experiences, offers practical advice with a touch of inspiration. “If you're like me—introverted, reserved, and risk-averse—I suggest giving it a try,” he points out, emphasizing the value of taking small steps towards new experiences.
As the longtime friends delve deeper into their discussion, Nikki shares insights into Anthony's mindset regarding moving to Japan. Immersing oneself slowly into the culture can lead to growth in confidence, fostering a profound connection with the country. Their conversation highlights the idea that moving to an unknown place doesn't have to be daunting; instead, it can be achieved through careful planning and small, strategic steps–a reminder that there's no one-size-fits-all approach to seizing new opportunities.
Cycling Towards Well-Being and Happiness
The conversation further highlights the vital aspect of cultivating personal well-being alongside professional achievement. Anthony vividly shared his enthusiasm for cycling, an activity that not only keeps him physically active but also deepens his connection with Japan's breathtaking scenery and its welcoming communities. “Cycling has become the number one way I like to spend my free time,” Anthony revealed, highlighting how this hobby allows him to appreciate the beauty of his adopted home while maintaining a healthy balance between work and leisure.
Furthermore, the conversation reveals that activities like cycling also allow for reflective thought, opening up the space to process ideas or concerns from a new angle. This combination of physical exercise and mental relaxation can lead to insights and solutions that might not surface in a traditional work environment, especially in busy Tokyo.
About Being Grateful
At the heart of this conversation lies a sense of gratitude for the countless opportunities we are given in life. “I'm truly thankful for Japan and the life it has given me,” Anthony reflects. Especially to him, the transition from Riverside to Tokyo shows that cultural immersion, professional advancement, and a commitment to making a positive impact on his surroundings can lead to personal and professional growth. His initiatives, particularly through Saga Consulting, aim not only for business success but also for the broader objective of bridging the gap between Japanese enterprises and international markets.
The dialogue highlights the importance of recognizing the support and opportunities one receives and leveraging them to assist others is highlighted. Approaching life with gratitude and a commitment to giving back prompts us to ponder how we, too, can contribute to the communities and cultures that have shaped our own journeys, reinforcing the notion that success is not solely measured by personal achievements, but also by the bridges we construct and the legacies we leave behind.
About the Author
Oguzhan Karagözoglu is a multicultural communications consultant, content creator, and linguistic specialist who brings a unique blend of Turkish heritage and Swiss upbringing to the art of communication. Originally from Zurich, he now calls Tokyo his home. Oguzhan is deeply inspired by the diverse ways in which people connect and express themselves. His free time is often spent listening to podcasts and pursuing his passion for leisure dog training.