Customer-Centric Cycling in Japan: The Story Behind Matthew Cycle

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Customer-Centric Cycling in Japan: The Story Behind Matthew Cycle

In 2020, with the COVID-19 pandemic in full effect, finding a capable road bike in Tokyo was no easy task. Tokyoites were scrambling to avoid the city’s packed-as-a-pickle jar subway cars at all costs, sparking a boom in bike sales. Popular models were backlogged for months.

During this time, I too was cycling more than ever before, and I happened to be in the market for an upgrade. After scouring Tokyo for a store that could source the cycle I was seeking, I found the solution to my dilemma just a few kilometers away from my home: Matthew Cycle, in the city’s Asagaya Ward.

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New Horizons--From Riverside to Tokyo: A Conversation with Nikki Ong (Slick Marketers)

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New Horizons--From Riverside to Tokyo: A Conversation with Nikki Ong (Slick Marketers)

In our latest video summary, we delve into a narrative of gradual growth, strategic decisions, and immersive cultural exploration. Guided by Nikki Ong, president of Slick Marketers–a Southern California marketing service company renowned for helping franchise businesses stand out from their local competition–we gain valuable insights into Anthony's journey to Tokyo.

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Content Round Up: Tokyo Cycling Routes for Beginners

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Content Round Up: Tokyo Cycling Routes for Beginners

With the onset of the COVID-19 pandemic, Tokyoites needed safe ways to exercise and move about the city. Many residents found the answer to this dilemma in cycling, be it for weekday commutes or weekend exercise. If you’ve recently started cycling and are looking for some scenic urban routes for beginners, this content roundup is for you.

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