Whether you’re running a business or trying to monetize your creative pursuits, the most important thing to consider about social media is return on investment. How much value—be it in followers, brand recognition, ad revenue share, or even sales—is your chosen platform giving you in proportion to the time, effort, and money you invest?
Read MoreApril 2022 marks five years of working as a sole proprietor under the Saga Consulting brand. To commemorate the occasion, I decided to look back at the past, update you on the present, and hint at what to expect in the future. In addition to taking a moment to thank everyone who has helped me make it this far, I hope that sharing a few details about my journey will benefit anyone interested in doing something similar.
Read MoreIf you are a sole proprietor or small business owner, time is your most important resource. How you use it has a direct impact on the success and profitability of your business.
Unfortunately, quality marketing demands a lot of time, and entrepreneurs constantly struggle with balancing their time between their core business and marketing efforts. Therefore, carefully selecting which social media channels to use and deciding how you use them is a critical business decision.
Read MoreI’ll be presenting the latest version of my social networking and personal branding seminar on November 22, 2019, at Blink Smart Space in Roppongi Tokyo. This event is designed for university students and entry-level professionals, however, anyone interested in getting started with global networking tools such as LinkedIn is welcome to join us. Sign up here and read on to learn more.
Read MoreLast month, I gave a 30-minute version of Social Networking and Personal Branding on the Global Stage for Global Taskforce at an event in central Tokyo. This quick presentation focused primarily on global social media use, emphasizing LinkedIn as a key tool for Japanese professionals who want to expand their global professional network.
As with previous versions of this presentation, the main takeaways are:
Read More最近のSagaクライアントは、英語のコピーライティングや英語版HPの修正だけでなく、日本に興味のある外国人向けの記事作成の依頼が増えてきています。
Read MoreThe Japanese-language event summary for "Social Networking and Personal Branding on the Global Stage," is now online thanks to Crossover and Zesda, the two organizations that co-hosted the event. Be sure to visit the links in the previous sentence to learn more. Read on for the seminar's three main takeaways.
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