How Cultural Authenticity Powered Japan’s Global Gaming Resurgence

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How Cultural Authenticity Powered Japan’s Global Gaming Resurgence

The global video game market is poised to expand to a staggering $257 billion in 2023, according to PwC’s Global Entertainment and Media Outlook 2022-26. For perspective, that’s more than 5.5 times the size of the global cinema industry. On track to exceed $321 billion in 2026, gaming shows no signs of slowing down.

In this article, the English version of 日本のゲーム産業はグローバルでどう輝くのか, Saga Consulting contributor Shiho Baisho extracts my thoughts on Japan’s place in the global business behemoth that is the video game industry. Japan’s story unfolds just like the narrative to your favorite role-playing game, complete with triumphs, defeats, and hope for the future. Join us as we explore the successes, failures, and limitless potential of Japanese gaming on the global stage.

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Marketing Between Two Worlds: The United States and Japan (The Business of Creativity)

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Marketing Between Two Worlds: The United States and Japan (The Business of Creativity)

Anthony Griffin joined Lucy Kikuchi, creator and host of The Business of Creativity podcast, for a virtual discussion in the fall of 2021. They weighed in on must-know global marketing tips, finding professional inspiration in Japan, and the importance of courage when learning Japanese.

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Celebrating Five Years of Helping Clients Communicate with Confidence

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Celebrating Five Years of Helping Clients Communicate with Confidence

April 2022 marks five years of working as a sole proprietor under the Saga Consulting brand. To commemorate the occasion, I decided to look back at the past, update you on the present, and hint at what to expect in the future. In addition to taking a moment to thank everyone who has helped me make it this far, I hope that sharing a few details about my journey will benefit anyone interested in doing something similar.

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Coming to Japan: Thoughts on Digital Marketing and Entrepreneurship Abroad (Guest Post)

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Coming to Japan: Thoughts on Digital Marketing and Entrepreneurship Abroad (Guest Post)

April 2022 marks the fifth anniversary of Saga Consulting, and naturally, moments like this prompt reflection. As a business inspired by Japan and built on the foundation of clear, professional writing, I figured that sharing the following interview—originally published in July 2020—was a good way to launch a series of upcoming announcements and content.

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Sharing My Senpai Success Story with Ikigai Connections

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Sharing My Senpai Success Story with Ikigai Connections

I recently had the opportunity to share my Senpai Success Story with Ikigai Connections, a brand dedicated to connecting Japanese-speaking job seekers with global companies. Senpai Success Stories feature those who have “walked a unique career path using their Japanese language/cultural skills.”

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Discussing Networking, Value Creation, and Global Expansion on the Business Karaoke Podcast

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Discussing Networking, Value Creation, and Global Expansion on the Business Karaoke Podcast

Brittany Arthur, creator and host of the Business Karaoke podcast, was kind enough to invite me on her show to discuss a variety of topics relevant to running a small to medium-sized enterprise (SME) in Japan. More of a conversation than an interview, we covered the following and much more:

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Discussing Entrepreneurship, Business Development, and Marketing on the Small Business Japan Podcast

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Discussing Entrepreneurship, Business Development, and Marketing on the Small Business Japan Podcast

I recently had the opportunity to share my story on the Small Business Japan Podcast, hosted by Josh Smith, a true global entrepreneur. In this wide-ranging interview, I explain how my career on both sides of the Pacific paved the way for Saga Consulting and my mission of helping Japanese companies and professionals communicate with global audiences.

Josh asked a variety of intriguing questions, and in this podcast you’ll learn how to:

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Japanese Copywriting Tips: Things to Consider Before Launching a Japanese Website (Guest Post)

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Japanese Copywriting Tips: Things to Consider Before Launching a Japanese Website (Guest Post)

Although my services are primarily designed for small- to medium-sized Japanese companies that seek to engage global audiences, I’m often asked about what it takes to do business in the opposite direction: marketing to Japanese companies in Japanese.

To answer this question, I turned to a prominent member of my network, Takatomo Homma, who kindly agreed to write a guest blog post on this topic.

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