Customer-Centric Cycling in Japan: The Story Behind Matthew Cycle
/In 2020, with the COVID-19 pandemic in full effect, finding a capable road bike in Tokyo was no easy task. Tokyoites were scrambling to avoid the city’s packed-as-a-pickle jar subway cars at all costs, sparking a boom in bike sales. Popular models were backlogged for months.
During this time, I too was cycling more than ever before, and I happened to be in the market for an upgrade. After scouring Tokyo for a store that could source the cycle I was seeking, I found the solution to my dilemma just a few kilometers away from my home: Matthew Cycle, in the city’s Asagaya Ward.
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